A side project, not a credential play. Short reads on the proportion, geometry, and design math hiding — or not — in the shoes everyone already knows. Five minutes, infotainment over lecture.
Not every shoe hides the golden ratio. This series says so when it doesn't.
Sacred geometry has fascinated me since long before it had anything to do with a client deck — the same handful of proportions showing up in a sunflower, a colonnade, and, it turns out, more sneakers than you'd expect. This series runs the numbers on famous silhouettes one at a time. Some hold up. Some don't. Both are worth five minutes.
Forty-plus years on shelf, and the silhouette still reads as inevitable. A look at the proportion system nobody at Nike set out to design on purpose.
Read the essay →Not every iconic shoe hides a golden ratio. What the Clyde actually optimizes for instead — and why that's the more honest story.
Read the essay →Bring your product ambitions, business challenges, and unanswered questions. Together, we’ll explore the opportunities and strategies that can move your business forward.
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