CHRIS PAWLUS// DECIDE → COMPETE → WINBOSTON · USA
+ CHRIS PAWLUS  /  STRATEGIC ADVISORY · LEADERSHIP · INTELLIGENCE  /  BOSTON · WORLDWIDE
FOOTWEAR & CONSUMER PRODUCT

EXECUTIVEADVISORY

Chris Pawlus

20+ years of global leadership in footwear design, innovation, storytelling, and product strategy.
—
A strategic advisor to founders, CMOs, and product leaders guiding the critical decisions that transform consumer insights into compelling products, differentiated brands, and market success.

EXECUTIVE ADVISORY·MARKET INTELLIGENCE·FRACTIONAL PRODUCT LEADERSHIP·FIND THE EXPENSIVE PROBLEM
Brand & Portfolio StrategyFractional Product/CD LeadershipExecutive WorkshopsThe Footwear Trend ReportGolden-Ratio DesignPoint of ViewDe-Risking the PipelineHuman Mobility Brand & Portfolio StrategyFractional Product/CD LeadershipExecutive WorkshopsThe Footwear Trend ReportGolden-Ratio DesignPoint of ViewDe-Risking the PipelineHuman Mobility
INDEX 01 / HOW I WORK

Three ways in.

Pick an entry point — advisory counsel, embedded leadership, or market intelligence. Most engagements end up using all three.

P.01 / ADVISORY

Strategy before the sketch.

Audits, roadmaps, and fractional counsel that de-risk the pipeline before design dollars are spent.

EXPLORE ADVISORY →
P.02 / LEADERSHIP

A seat at the table.

Embedded fractional product and design leadership, plus executive workshops that build judgment inside your team — not just deliverables.

EXPLORE LEADERSHIP →
P.03 / INTELLIGENCE

See it before the shelf does.

Trend reports, market reads, and a point of view your team can act on — before the AI noise does the deciding for you.

EXPLORE INTELLIGENCE →
INDEX 02 / WHEN IT'S TIME TO BUILD

Strategy can
become product.

The execution side of the relationship.

When the plan calls for hands — concepts, tooling, tech packs, samples — Pawlus Design is the studio that takes it from first sketch to factory-ready. Same judgment, same standards, a dedicated execution team.

Concept → Factory execution lives at Pawlus Design.  Meet the studio →
INDEX 03 / THE PERSON BEHIND THE COUNSEL

A passion for the
product engine room.

Frontline design craft, fused with macro-level strategy and a working knowledge of the factory floor.

Most consultants can read a market. Most designers can shape a product. Chris Pawlus is the strategist who still sketches — and still knows his way around a factory.

Chris Pawlus is an executive creative leader and strategic advisor with over 20 years shaping global footwear — revitalizing heritage brands, building commercially resilient portfolios, and bringing product from first sketch to factory-ready.

He works as an advocate for the industry: helping founders, CEOs, and VP-level executives de-risk product pipelines, translate cultural shifts into market share, and bridge high-level brand strategy with precision manufacturing.

20+
Years — Global Footwear & Product
13
Partner Brands — Timberland to Lucchese
1
Arc — Strategy → Factory
Full bio & background →
+ INDEX 04 / START THE CONVERSATION

Connect with
Chris Pawlus.

Bring the decision you're stuck on — positioning, portfolio, or team. Reach out directly, send a quick note, or grab time on the calendar.

01 / CONTACT INFORMATION

Reach out directly.

Email, call, or connect on LinkedIn.

LinkedIn
/in/cpawlus
02 / QUICK NOTE

Email a quick note to Chris.

A few details and what you're working through.

03 / SCHEDULE

Schedule time with Chris.

Book directly via Cal.com — pick a slot that works for you.

Schedule time