Counsel for founders, VPs of Product, and CMOs whose job is to bring product to market and make money. Your entry point here isn't a tech pack — it's a straight read on positioning, risk, and the commercial roadmap before design dollars are spent.
AI tools have made concept output effectively free. Teams generate more product imagery in a week than they used to in a season — and it all looks great. What hasn't changed: the factory, the margin math, the consumer, and the physics of a product that has to be worn. Between the deck and the shelf sits a canyon, and most of those beautiful ideas end up at the bottom of it.
The answer is not less AI — it's a person in the room who has been to the factories, knows the vendors, and can smell an idea all the way through the process. That's the job here.
A structured, outside read on your line as it stands: where the assortment wins, where it leaks margin, where it duplicates itself, and where the market has moved without it. Delivered as a decision-ready readout for the leadership table — not a deck that flatters the current plan.
The strategy work that should happen before a single sketch: who the consumer actually is, where the whitespace sits, what the price architecture must be, and in what order the next 18–36 months of product should arrive. Built with the supply chain in the room from day one — because sourcing is a design input, not an afterthought.
Executive product counsel on the books without the W-2. A standing seat at your table — monthly strategic input, presence in the design reviews that matter, and the judgment of someone who has sat on every side of the room: brand, design, development, and factory.
In the AI era this seat matters more, not less. Your team should absolutely use the tools — and someone senior should be keeping the output honest: which concepts survive the factory, which colorways survive the shelf, and which ideas are just this week's dopamine.
Every engagement has a low-risk first step — and a clear next one.
Bring your product ambitions, business challenges, and unanswered questions. Together, we’ll explore the opportunities and strategies that can move your business forward.
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